Did you know Social Media Marketing is just a part of Digital Marketing?
Did you know 3.96 billion people currently use social media all around the world? That is 50.6% of the world’s total population!
There you go! I just gave you one of the biggest reasons why you should use social media to market your products or services.
It doesn’t matter anymore if your business is small, medium or large. In fact, social media marketing has made it easier for small and medium-sized businesses to thrive due to its massive reach. How well you can leverage this influential tool of social media to your advantage directly reflects in the increasing numbers of your business.
But I have 7 more reasons to convince you why social media marketing is important. In case, just the figures don’t work for you.
Before we get into that, let me tell you the most popular social media sites right now- Facebook, Twitter, LinkedIn, Instagram, Snapchat, and YouTube.
Now that you know which social media websites to target, let’s get into the reasons, shall we?
Reasons to convince you why social media marketing is important
1. Brand Awareness
First and foremost is the reason for which we market anything - that is to create brand awareness. Now if you think about it, 3.96 billion people have active social media accounts right now, and that number is only going to grow in the future. This exactly depicts the reach of this platform!
Without a doubt, this makes it one of the most effective ways to spread the word about a brand. Plus, the narrative is completely yours to present! You can withdraw it, change it, tweak it a little, or do whatever you like. It’s like handling your own press but with only the benefits. Isn’t that amazing?
2. Cost-Effective
Yes, that’s right! Social media marketing is cost-effective. It is perhaps the most inexpensive way to use it as an advertising strategy. Most social media sites allow you to create an account and sign up for free. All you need to do is create and publish content regularly.
Analyse what works and what doesn’t. Invest little time every day and you can avail yourself great returns(conversions). If you want to pay for a promotion, you can spend as per your budget and marketing goals. But even the paid promotion prices are way cheaper than the advertising costs through traditional media. Further, it allows you to set aside more money for other marketing and core business expenses.
3. Engage With Customers
Social Media is probably the best way to directly talk to your customers. You can conduct polls and ask them questions to know them better. Through social media, you can interact with your customers, solve their queries online, and create a friendly relationship with them. This helps in better conversion as they will be able to trust you better. Nowadays, no one wants to resolve their issues on call. They do not want to be kept on hold for an hour only to get disappointed. Connecting through social media is quick and convenient. Customers like being heard and social media helps you do just that. They will be invested in your brand and will be easy to convert.You can not only engage with the customers online but can learn great customer insights through social media. Check your posts engagement and figure out what your customers like and what they dislike. You can have an eye on the types of conversions they are having or issues they are raising. Besides, there are analytical tools available on platforms like Instagram, Facebook and Youtube that you can use to your advantage.
4. Brand Loyalty
This brings me to my next point-brand loyalty. Connecting through social media is more accessible and convenient. It’s much easier for customers to find and connect with you. If you have a strong social media presence and customer engagement, you’re likely to retain them better. It will help build customer loyalty. Having a loyal customer base is a primary goal of every business. Further, if a customer follows your brand, likes, comments or shares your content, it is likely that they will be converted and have high customer satisfaction. Usually, customer satisfaction goes hand-in-hand with brand loyalty. Higher the consumer satisfaction, better the brand loyalty.
5. Increased Inbound Traffic
Whenever you share content on social media, you should leave a link to your website for more information. In this way, you are providing consumers with a compelling reason to visit your website. As a result, using social media to advertise your business is a great way to boost your SEO efforts. Each piece of content you share on social media gives you another chance to attract new traffic to your website. You will have the chance to convert after the user arrives at your website.
6. Boost SEO Rankings
Did you know that search engines can take your social media activity into account when determining your ranking? A strong social media presence can serve as a signal to search engines that your brand is important, credible, and trustworthy. Successful brands usually have a strong social media presence. Moreover, your social media presence might not only affect your search engine results, but it's also worth noting that as customers search for your company on Google, your social media accounts will more likely appear on the first page. Hence, it is vital that you upload quality content regularly to keep your profile updated.
7. Research Your Competitor’s Strategy
There’s no better way to spy on your competitor than through social media. You can check their promotional content, offers, discounts, campaigns, type of interaction they’re having with their customers, etc. You can analyse how they are interacting with their customers and how you can do better than them. You can go through their posts and see which of them are doing better. Use all this data and try to find a solution to their concerns and it as a marketing strategy for your business.
In a nutshell, use their data, analyse it and learn how you can do better than them.
marketing strategy. Having a strong online presence helps increase brand awareness and brand loyalty, boost SEO rankings, understand your customers better, target and retarget your audience and many more.
Let’s be honest, you know almost all of your competitors are already on social media, using it as a marketing strategy. And they are availing its benefits. Having an effective social media marketing strategy as a part of your digital marketing plan is no more a suggestion but a requirement.
Also hey, there’s no harm in trying right?
Go ahead and give social media a shot. Create a profile and leverage the power of social media.
