Did you know Digital Marketing is more dynamic and effective than Traditional Marketing?Yes, you heard it right. Many surveys have stated this fact. As a result, you must keep up with all of the latest digital marketing strategies that emerge each year.
Especially since COVID-19 has entered our lives, people’s screen time has increased significantly. And this has changed the marketing game considerably.
Let’s learn some of the new digital marketing strategies that one can apply in 2023:
Now that you know which social media websites to target, let’s get into the reasons, shall we?
Reasons to convince you why social media marketing is important
1. Inclusivity
Firstly, for all those of you who don’t know what inclusivity means, let me briefly explain to you.
Inclusivity means providing equal opportunities to all regardless of their colour, caste, sex, culture, and race.
Now, What Do I Mean It In The Marketing Context?
You should focus on representing inclusivity or showing people that your brand or business acknowledges and supports all people regardless of their cultural background.
Nowadays, more and more people especially young adults do not want to purchase or even consume content of brands that do not portray inclusivity.
To make it clearer for you, create content(including text) or simply try to offer products that depict your pride in diversity and inclusivity.
Morally, this was long due for sure but I’m happy that it’s finally being endorsed. It is a must for you to include this strategy in your list of digital marketing strategies as people are aware of these social issues now more than ever. Being Bold or being different is greatly appreciated these days.
2. Aiming to Rank in Featured snippets or No-Search clicks
Currently, all of us in the field of marketing are trying our best to show up our content in the Featured snippets or No-Search clicks section of the search engine results.
For all those of you, who doesn’t know what does getting resulted in Featured snippets or No-Search clicks is, I’ve attached pictures of both scenarios below for you to refer to. (Attach Pictures)
What Does Ranking In Featured Snippets or No-Search Clicks Do?
As you see in the pictures above, it shows your content not only as a first result but it highlights it in a manner that people would more likely want to click on it and go through the whole content. It sets your content apart. If your marketing game is strong, you might show up here.
What Can You Do To Rank Here?
Make use of SEO practices and aim to result in SERP Position Zero or Rank Zero Snippet. Now, what this does is that it takes up as much space of Google(Taking Google as an example) SERPs as possible to boost your Click-Through Rate(CTR). More CTR means more organic traffic driving to your website resulting in reaching this top spot on search engines.
3. User Personas and Customer Segmentation
Personalised Content is pivotal to digital marketing success. And knowing these two terms and how to use them will help you achieve personalisation.
User Personas are your idea of your target audience. It’s basically you designing your potential customers- Their age bracket, interests, behaviours and goals.
Customer segmentation is the concept of dividing similar individuals (customers or prospective customers) into separate groups depending on their preferences and/or characteristics.
Although segmentation and personas are instruments used for grouping, their application is different for a business.
Segmentations are mainly used to assess the resonance of a brand or product on the market. Initially, they’re used to entice a buyer to your brand. Whereas Personas give a brand a clear idea of their customers' psychological and emotional needs which helps them convert and retain them better.
When used together appropriately would help your brand to understand how to market to your customers, convert and retain them.
4. Social Media Marketing
Undoubtedly, most of us must have used Digital Marketing interchangeably with Social Media Marketing at some point in our lives when we were naive. Haven’t you? Well, I have.
With 50.64% of the world’s total population i.e 3.96 billion people using social media currently(Backlinko), it should occupy the majority of the digital marketing strategy's space.
I hope with these statistics in hand, you are convinced of how much of a difference this figure can make to your brand.
Let me tell you few trends that you might want to look out for in 2023:
Facebook Watch:
Facebook still tops the list of most used social media platform and it made Facebook Watch available internationally for users since August 2018. But Facebook claims that the two-year-old platform, Facebook Watch crossed 1.25 Billion Monthly Viewers as of September 2020. It is new and gaining popularity. It’s time to apply the phrase, “Strike while the iron is hot” which means this is the perfect timing to sweep in this opportunity and make the best use of this thriving platform.
Cancel Culture:
Cancel Culture is a collective backlash or boycott received from the mass public. You don’t want to be on the shaming end of social media.
To avoid this, you should:
(Part of Cancel Culture point, Align Accordingly)
Regularly manually check ads that are on automation to be sure of not supporting anything that doesn’t align with your brand goals.
Have a team that’s actively aware of what’s going on in social media. Filter out what topics are currently receiving backlash or are sensitive and may potentially receive a cancellation.
Double-check your posts, videos and everything that goes out associating your brand name.
5. Voice Search Compatible
With tech giants like Google and Amazon stepping into the speakers market (introducing Google Home and Alexa respectively) along with Apple’s Siri already in the picture, the use of voice search is bound to increase. Numerous brands have already added the voice search feature in their applications.
This makes it vital or mandatory for you to incorporate voice search in your 2023 digital marketing strategies as well.
With that being said, this will call for alterations in your SEO strategy as well. When people speak, they do not use the same words as when they type. Therefore, you will have to integrate speech keywords in your SEO practices for effective results and a better user experience.
To conclude, 2023 needs personalization and empathy now more than ever due to the COVID-19 destruction. Everyone wants to feel included and supported. Your brand’s relationship will highly depend on how validated you make them feel. With change being a part of a digital .
